Advertising　單元檢測(A卷——全員必做)

　　Ⅰ.單項填空

　　1．(2024·江蘇潼陽中學檢測)A good speaker is supposed to manage to ________ the listeners what he means.

　　A．make sense toB．appeal to

　　C．attach to

　　D．get across to

　　2．(2024·合肥八中模擬)The basic strategy to change bad behavior is to guide right ________ of teenagers by using some right public opinions, good models and perfect personalities.

　　A．remarks

　　B．comments

　　C．values

　　D．costs

　　3．(2024·阜陽三中模擬)China has increased supply of low-rent apartments recently, ________ to help low-income families have places to live in.

　　A．to aim

　　B．aiming

　　C．having aimed

　　D．aims

　　4．(2024·蕪湖模擬)________every day, the information on the Internet is always new and up-to-date.

　　A．Updated

　　B．Updating

　　C．To update

　　D．Having updated

　　5．(2024·湖北荊州高三質檢)Through the years, VOA Special English has become a very popular tool for teaching English, even though it was not ________ as a teaching program.

　　A．attached

　　B．designed

　　C．performed D．appealed

　　6．(2024·鹽城高三模擬)Ad-makers choose words and brand names very carefully in order to make a creative image of the product they are ________.

　　A．processing

　　B．producing

　　C．providing

　　D．promoting

　　7．(2024·南京第五十五中學檢測)I have tried everything I can ________ him to stay, but he didn't listen to me.

　　A．persuade

　　B．persuading

　　C．to be persuaded

　　D．to persuade

　　8．(2024·安慶一中模擬)I strongly recommend that the information ________ in my report ________ to Professor Keller without delay.

　　A．to be referred to; to be e-mailed

　　B．referring to; e-mail

　　C．referred to; be e-mailed

　　D．being referred to; being e-mailed

　　9．(2024·江蘇新沂二中質量檢測)—You should have told her about the meaning of the gesture.

　　—I meant ________， but I had some unexpected guests.

　　A．to do

　　B．to have

　　C．doing

　　D．doing so

　　10．(2024·蘇南五校聯考)—Have you heard that George quit his job?

　　—Yeah, but I can't ________ why he did so.

　　A．put out

　　B．figure out

　　C．carry out

　　D．send out

　　11．(2024·淮南市模擬)Mike, you know, ________ that sounds like a good idea, you shouldn't overdo it at the beginning.

　　A．even though

　　B．now that

　　C．even so

　　D．only if

　　12．(2024·黃山模擬)—How do you feel about the story we've just read?

　　—________， it's not to my taste.

　　A．Generally

　　B．Really

　　C．Secretly

　　D．Personally

　　13．(2024·南通模擬)He is used to ________ the matters that I don't know ________.

　　A．dealing with; what to do with them

　　B．do with; how to deal with them

　　C．do with; what to do with

　　D．dealing with; what to do with

　　14．(2024·淮安高三檢測)The ________ young man left the company, ________ never to come back.

　　A．determined; determined

　　B．determining; determining

　　C．determined; being determined

　　D．determining; having determined

　　15．(2024·永州一模)I strongly feel that whatever our friends ________ matter to us.

　　A．do do

　　B．does do

　　C．does does

　　D．do does

　　Ⅱ.閱讀理解

　　A

　　(2024·福建省高三六校第二次聯考)Many people think of the brain as a mystery. They don't know much about intelligence and how it works. When they do think about what intelligence is, many people believe that a person is born smart, average, or dumb — and stays that way in the whole life. But new research shows that the brain is more like a muscle — it changes and gets stronger when you use it. And scientists have been able to show just how the brain grows and gets stronger when you learn.

　　Everyone knows that when you lift weights, your muscles get bigger and you get stronger. A person who can't lift 20 pounds when he/she starts exercising can get strong enough to lift 100 pounds after working out for a long time. That's because the muscles become larger and stronger with exercise. And when you stop exercising, the muscles shrink and you get weaker. That's why people say “Use it or lose it！”

　　But most people don't know that when they practice and learn new things, parts of their brain change and get larger a lot like muscles do when they exercise. Inside the cortex (皮層) of the brain are billions of tiny nerve cells, called neurons. The nerve cells have branches connecting them to other cells in a complicated network. Communication between these brain cells is what allows us to think and solve problems. When you learn new things, these tiny connections in the brain actually multiply and get stronger. The more you challenge your mind to learn, the more your brain cells grow. Then, things that you once found very hard or even impossible to do — like speaking a foreign language or doing algebra (代數) — seem to become easy after learning them for a period of time. The result is a stronger, smarter brain.

　　Scientists started thinking that the human brain could develop and change when they studied animals' brains. They found out that animals that lived in a challenging environment were more “perspicacious” — they were better at solving problems and learning new things.

　　1．According to the first paragraph，________.

　　A．the function of our brain is like that of the muscle

　　B．until now it's impossible to explain the brain's mystery

　　C．many people believe one's intelligence is naturally determined

　　D．one's brain grows stronger as the age increases

　　2．Training muscles is compared to ________.

　　A．using the brain

　　B．connecting things in your brain

　　C．lifting weights

　　D．doing research about the brain

　　3．What is Paragraph 3 mainly about?

　　A．The complex structure of the brain.

　　B．How changes in the muscles affect the brain.

　　C．The importance of the brain.

　　D．How the brain becomes stronger by learning new things.

　　4．What does the underlined word “perspicacious” in the last paragraph probably mean?

　　A．Strong. B．Smart.

　　C．Popular.

　　D．Active.

　　B

　　(2024·常州質檢)

　　Poetry Writing Classes Online

　　Consider it the caviar (魚子醬) of literature: tiny eggs with wonderful taste. Poetry has inspired the human soul for thousands of years and there are those who still treasure its magnificence. If you hear mermaids singing or feel the wind or see the sun rising in ribbons, then you are one of these happy few. Excellence in poetry is mysterious, but a quest (探索) worth pursuing. In our courses, you will learn to control sound, structure, line, word, theme, etc. into well-crafted poems and you will improve your precision by experimenting with various time-honored forms. You will also learn how and where to market your work.

　　Level Ⅰ

　　Poetry Writing 10-Week Workshop

　　Using a balance of lecture, exercise, and comment on work from the instructor and classmates, this course gives students a firm grounding in all the basics of poetry writing.

　　?Write two-six poems

　　?Lectures on basics of poetry craft

　　?Writing exercises

　　?Present work for critique (評論) (two times)

　　Poetry Ⅰ is for beginners or anyone who wants to brush up on the fundamentals.

　　Online Classes

　　Registration Fee：$25.

　　Tuition：$395, Returning Students $365.

　　Each class strictly limited to 16 students, aged 18 and up.

　　Starts New Lecture Location Time

　　July 6 Tuesdays Online 24 hrs. a day

　　Aug 17 Tuesdays Online 24 hrs. a day

　　Oct 5 Tuesdays Online 24 hrs. a day

　　?You can still enroll in this class!

　　Advanced

　　Poetry Writing 10-Week Workshop

　　Focusing on developing projects and receiving comment from the instructor and classmates, this course helps students sharpen their skills and work toward completion of publishable work. Begin or refine two-six poems.

　　?Lectures that expand on basics of poetry craft

　　?Writing exercises

　　?Present work for in-depth critique (two times)

　　Online Classes

　　Registration Fee: $25.

　　Tuition: $395, Returning Students $365.

　　Each class strictly limited to 14 students, aged 18 and up.

　　Starts New Lecture Location Time

　　July 14 Wednesdays Online 24 hrs. a day

　　Oct 6 Wednesdays Online 24 hrs. a day

　　?You can still enroll in this class!

　　5．You learn the following on Poetry Writing Classes Online EXCEPT ________.

　　A．where you can sell your poems

　　B．why it's worth seeking excellence in poetry

　　C．how to write a well-crafted poem

　　D．how to sharpen your skills in poetry

　　6．If you rejoin the online poetry writing classes, you should pay ________.

　　A．$390

　　B．$410

　　C．$395

　　D．$365

　　7．If you are a beginner, you can start the courses from ________.

　　A．July 14

　　B．Aug 14

　　C．July 6

　　D．Oct 6

　　8．In Advanced Poetry Writing Class, you are asked to ________.

　　A．lay steady foundations for the basis of poetry writing

　　B．hand in your poems getting ready for publication

　　C．make comments on the work of your classmates

　　D．give some lectures on basics of poetry craft

　　9．The passage is most probably from a ________.

　　A．newspaper advertisement

　　B．book review

　　C．scientific magazine

　　D．news report

　　Advertising　單元檢測(B卷——自主選做)

　　Ⅰ.完形填空

　　(2024·南京市學情調研)Almost everyone around us uses a phone. Phones provide a simple and efficient means to conduct work or __1__ social arrangements from day to day.

　　Several times in course of a workday, you may be __2__ by phone with colleagues, students, lab assistants, secretaries or others on __3__ matters. If you want an appointment with your department head, you would __4__ call him and arrange a time with him. If you were unable to __5__ your appointment, or if you found you had to be late for it, you would phone and change the __6__. In this way, no one __7__ time waiting for someone who is not coming. If you want to buy something, you would “let your __8__ do the walking”. That is, you call __9__ to make sure the store has what you need. If it is an expensive item, you might call several stores to __10__ prices. If you want to take a train or plane, after finding out __11__ and prices, you can call to make a __12__； if you want to shop for clothes after work, you might call to ask how late the store is open __13__ you travel all way there.

　　Phones are easily __14__. In streets, you can see public phones in which you __15__ coins to make a call. Phones have __16__ answering services; if you are not at home or in the office, or don't wish to be __17__， you switch on a machine, which will answer the call for you. A pre-recorded __18__ will say to the caller, “I'm __19__， I'm not in at the moment. Please leave your name and number and I will call you back as __20__ as possible.” It's more efficient to leave one's name and number than to waste their time calling again and again.

　　1．A.handle B．attend

　　C．offer

　　D．match

　　2．A.conveyed

　　B．consulted

　　C．interrupted

　　D．advised

　　3．A.private

　　B．self-related

　　C．public

　　D．work-related

　　4．A.carefully

　　B．commonly

　　C．normally

　　D．secretly

　　5．A.make

　　B．keep

　　C．break

　　D．remember

　　6．A.mind

　　B．subject

　　C．plan

　　D．idea

　　7．A.arranges

　　B．takes

　　C．kills

　　D．wastes

　　8．A.finger

　　B．feet

　　C．head

　　D．legs

　　9．A.off

　　B．in

　　C．out

　　D．ahead

　　10．A.bargain

　　B．compare

　　C．pay

　　D．cut

　　11．A.destination B．route

　　C．schedule

　　D．course

　　12．A.reservation

　　B．choice

　　C．decision

　　D．study

　　13．A.until

　　B．unless

　　C．after

　　D．before

　　14．A.accessible

　　B．acceptable

　　C．portable

　　D．suitable

　　15．A.deliver

　　B．feed

　　C．change

　　D．use

　　16．A.proper

　　B．artificial

　　C．automatic

　　D．free

　　17．A.worried

　　B．upset

　　C．disturbed

　　D．woken

　　18．A.speech

　　B．message

　　C．notice

　　D．dialogue

　　19．A.glad

　　B．afraid

　　C．regretful

　　D．sorry

　　20．A.soon

　　B．quickly

　　C．much

　　D．long

　　Ⅱ.閱讀理解

　　(2024·南京、鹽城三模)Christmas is long gone, and Valentine's Day is a distant memory. That means it's a slow time for jewelers, and a good time for you to make a purchase. Whether you're out shopping for gold, or silver, here are a few things you need to know：

　　What determines price?

　　The purity of the metal is one of the elements that determines the price.

　　Gold purity is indicated with a stamp of 10K, 14K, 18K, or 24K.

　　And different countries have their own standards. For example, for a piece to be considered gold in the US, it must be at least 10K. In Britain and Canada: 9K. In Italy and France: 18K. Anything over 18K is really too soft for everyday wear. That's why jewelry stores in the US sell mostly 14K.

　　How much can you expect to pay?

　　That depends on the weight of the metal and the gemstone (寶石). So keep that in mind, especially when buying online. To keep yourself from getting_ripped_off,_ask yourself the following:

　　●How long has the company been around?

　　●What is its return policy?

　　●Is the jewelry featured on the website visible from all directions?

　　●Is the company transparent with the gram weights and the size of the gemstones?

　　Yellow gold? White? Rose?

　　Yes, it's confusing, and while this is largely a personal decision, there are a few things to keep in mind. For starters, white or rose gold costs about 10% more than yellow gold. If you want the “look for less”， consider gold-plated jewelry. “Gold plated” and “gold overlay” mean the same thing and guarantee a thicker layer of finish than “vermeil” which is a flash finish that is thinner and less consistent, but more affordable. Buy vermeil finished pieces you want for a season or two just to follow the fashion. For pieces you want to wear for a lifetime, solid gold is best.